MC DONALDS ADVENTURE IN THE HOTEL INDUSTRY Essay

MC DONALDS ADVENTURE IN THE HOTEL INDUSTRY - Essay Example anged but as the hotel was under the umbrella of McDonalds, therefore it is quite expected that the brand image will be the same as that of the McDonalds. It refers that the brand should be associated with cleanliness, hospitability and convenience but the fact was that the hotel management was unable to satisfy the expectations of the customers. Golden Arch should prepare different marketing missions and should promote those accordingly. Therefore, it can be concluded that Golden Arch did not have much success in the branding strategy. After deciding about the diversification of the business, McDonalds had entered into the markets of Switzerland with the hotel business. The pros and cons of this entry strategy can be analyzed as below. Pros: Switzerland is an attractive tourist destination and most targeted place for the hotel business. The country is economically sound and possesses a stable political background. The city that has been chosen for operating the hotel business is the political capital of Switzerland which comprises of 35 million populations. Also, 10 years ago there was not as much competition prevalent like today and therefore it was a good decision. Cons: McDonalds needed to have a market analysis before entering into the hotel industry in Switzerland. The related industries such as travel and construction should also be evaluated. Due to the booming construction industry, four and five star hotel can be built quickly. Another important aspect is the availability of the human resource. Switzerland ranks number two with respect to the productivity of the labor sources but there the availability of cooks and chefs are inadequate and that had definitely interrupted the flow of the work. From the above analysis it can be said that the entry strategy was not bad at that point of time but with the passage of time, scenario has changed as competition has increased and Golden Arch needs to strategize accordingly. Strategy was not the issue, rather

The Theory of Continental Drift Research Paper Example | Topics and Well Written Essays - 1250 words

The Theory of Continental Drift - Research Paper Example He also argued that continents emerged from a â€Å"super continent† referred as Pangaea. The glacial till deposits found at the southern hemisphere indicated glacier movement. This was seen with the continents closely fitted together with motion from southern Africa and Northern Australia. The presence of the glacier with the stationery continent’s, would have only meant that the continent would have been full of ice which was not the case. The only logical argument was that there was continental drift or the movement of the poles. Scientists also supported Alfred’s theory of continental drift by coming up with their own arguments to support the theory. Paleomagnetism, which occurs when magnetized minerals of the earth formed from the cooling of magma on the earth surface, aligns with the earth’s magnetic field. Rocks with different magnetization from that of the earth’s surface did not agree with their position on the earth’s surface. This resulted to movement of the magnetic poles. Paleomagnetic data was evident in North America and Europe. According to (Hess, 1960, p 7) â€Å"Not only were the continents moving, but the sea floor was also moving†. Hess argued that, the movement of the sea floor in a belt fashion explains how the young rocks were found at the mid ocean ridges. This rocks also had magnetic properties. The mantle convention is the movement of the sea floor. ... Evidence presented initially did not make any sense and seemed farfetched. "Wegener's hypothesis in general is of the footloose type, in that it takes considerable liberty with our globe, and is less bound by restrictions or tied down by awkward, ugly facts than most of its rival theories.† (McGeary 1999 p.5). The major problem being that Alfred could not provide them with convincing evidence to support his theory. Alfred’s argument that continents were in motion like icebreakers plowing through sheets of ice, and that centrifugal, tidal forces are the ones that caused them to move was opposed by scientists who calculated that, forces strong enough to move this continents would stop the earth from rotating in less than one year. Wegener’s incorrect predictions, stating that, North America and Europe were moving 250cm apart every year. Alexander Du Toit, a South African geologist, supported it for the close similarities of fossil and strata between Africa and South America. There was support awarded to Wegener but only after his death though most of the geologists still believed in static continents. Later most Plate tectonics were widely accepted by most geologists (1960). Wegener’s theory of the of the conventional drift was of the idea that, the mantle under the earth’s crust would experience thermal convention and the convention currents would move resulting to an upwelling under the earth’s crust, forcing it to cecede and move. The hypothesis asserting that the earth crust comprises of lighter rocks resting on heavier ones, resembles that of icebergs floating on water. Wegener argues that, positions of the continents are not rigidly fixed, but move slowly. According to the